Winning Progressive Message & Strategy

The Website and Blog for Schmeltzer PR


Leave a comment

Normalize Part of Trump, Normalize All of Trump

Democrats, led by Senator Chuck Schumer, are already blowing it.

“Sounds good to me!” Schumer recently declared, regarding Donald Trump’s yet-to-be-proposed infrastructure plan.

At the risk of seeming to violate Godwin’s law, Trump isn’t the first authoritarian to propose massive infrastructure activity as the proverbial sugar to make his autocratic, bigoted medicine go down.

“At least he built the Autobahn,” Germans used to declare.

Call it the “it’s not all bad” playbook of authoritarians.  The reason why it works is quite simple.  If they can normalize part of themselves by giving people something they like, then everything about them becomes normalized.

Continue reading