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MESSAGE MEMO: Defining “them”

There’s no doubt that Elizabeth Warren is person who elicits the most electric response from progressives. She speaks loudly and clearly on the economic issues that progressives most care about, and already is showing that her straight-forward, no-BS dissection of the issues has the power to move an entire caucus.

But this video, released by MoveOn.org in support of an effort to draft her into the presidential race, highlights her extremely smart messaging, and a template progressives need to remember, moving forward.

Right at the start of the video, she corrects a flaw in what, too often, is the progressive message:

“Government does work. It works really well for those who can hire armies of lobbyists. It works really well for those who have armies of lawyers. It works really well for those who can make big campaign contributions. It’s just not working for American families.”

Note in the “us” vs. “them” argument, who she frames as the “them.” It isn’t “the rich.” It isn’t even “corporations.” It’s those who use their money and power to further rig the system in their own favor, at the detriment of our families.

It’s a small, but extremely important, qualifier.

I was reminded of this piece, from earlier in the year, in which a former conservative voter explains why he constantly voted against his own economic interests – for the party “of the rich.”

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