Winning Progressive Message & Strategy

The Website and Blog for Schmeltzer PR


Leave a comment

What An Impeachment Address By Pelosi Would Look Like

Earlier today, former GOP Representative David Jolly tweeted out an interesting idea:

Jolly gets it. In the era of news under Donald Trump, drama and intrigue draws media focus and attention. I don’t like it. I don’t think it’s good for our country.  But I’m also not so naïve as to think it will change any time soon, before Trump is gone. Democrats can whine about it, or can beat Republicans at this game.

As the story of Trump and the Ukraine slowly morphs into one about Biden and the Ukraine, thanks to right-wing news outlets continuing to amplify Trump’s allies, Speaker Pelosi would be wise to take Jolly’s advice, and use the new media rules in her favor, by taking strong, dramatic action that would drive a new narrative, and place the focus back where it belongs… on Trump’s corruption.

So, what would such a speech look like?  I imagine it would be something like this:

Continue reading


1 Comment

Other Presidents Have Inspired Good. Trump Inspires Violent, Deranged Hate.

Talk to members of the Greatest Generation, and they’ll tell you how FDR’s words inspired a nation, reeling from the depression, to rise up and defeat the forces of evil that were threatening liberty.  Most people born to the Baby Boom generation would talk about how John Kennedy’s words inspired them, or someone they knew, to take an active role in civic life, join the Peace Corps, or enter public service.  Listen to anyone from Gen-X, and they’ll recount how Ronald Reagan’s words helped heal a nation after the Challenger disaster, or how Bill Clinton helped us process what happened in Oklahoma City.

There is one historic truism that we know is true, because we’ve all lived through it – a president’s words can inspire thoughts and actions, like no one else.

Continue reading


1 Comment

Spicer’s Lies and Laughter

Spinning is something all of us in political public relations do.  It’s our job. We take a bit of bad news, and try to rationalize to the media why it’s not so bad. Or we take a bit of good news for an opponent, and find the dark cloud we can place over it. Sometimes it comes off as ridiculous. Sometimes it works. But, spinning is taking the truth and working from there.

Sean Spicer lied.

Continue reading


Leave a comment

Trump’s New Message is a Winner. Here’s How Hillary Can Counteract It.

Donald Trump 9.0 was launched last night (or is it 10.0?  9.5? I lost track).

For a brief moment in time, fueled by a teleprompter filled with messaging from new campaign manager Kellyanne Conway and campaign CEO, Breitbart’s Stephen Bannon, Trump had a narrative that finally worked.

To use a phrase of Trump’s, I hated to just give him credit for something, “believe me.”

Now, if he regresses to his usual self, he’ll say something horrible and the campaign will be caught up in a whirlwind of controversy.  But what if he doesn’t?  This new campaign message can work, quite effectively.  So, what should Hillary do?

Continue reading


Leave a comment

What Trump Refuses To Say On Shootings Says It All

It wasn’t until the Associated Press asked him in an interview to address bias against African Americans that Donald Trump even acknowledged that Philando Castile and Alton Sterling were black.

That’s no mistake.

Throughout the days since the tragic murders of Castile and Sterling, and the brutal slayings of heroic police officers in Dallas, Trump’s statements have been carefully crafted to avoid any inference that black Americans face any kind of special circumstance when it comes to their safety.  That includes avoiding any mention that they were black, at all.

Continue reading


Leave a comment

The Op-Ed Bernie Didn’t Write, But Should Have

Yesterday, Bernie Sanders was given the chance to write an op-ed in the New York Times.

He had a golden opportunity to write a campaign-changing piece, and he whiffed. His piece focused on Brexit as a warning to Democrats to take seriously the negative economic impact of the global economy. Essentially, it was the same campaign speech he gave 1,000 times, recycled, using Brexit as the hook. It was largely ignored — not because he doesn’t have a point — but because he offered up nothing new.

Here is the op-ed he should have written. Here is the op-ed that would have made an impact on the debate. It would have given him new relevancy, and stature, as he continues to try to reform the Democratic Party.

Continue reading


Leave a comment

Warren’s “Secret” Selling Point

Elizabeth Warren.  Massachusetts liberal, right?

Extreme left, isn’t she?

These are how many politically aware people have branded her.  And Lord knows that Democratic consultants have.

But Senator Warren has a background that most people forget about – if they even knew about it, at all.

And that secret would be her strongest selling point as a VP candidate for Hillary Clinton…

Even through Bill Clinton’s administration, Elizabeth Warren was a Republican.

Continue reading


2 Comments

There’s Something Happening Here….

When I worked for Howard Dean, in the 2004 election, he used to like to quote Harry Truman in his stump speech:

“If it’s a choice between a genuine Republican, and a Republican in Democratic clothing, the people will choose the genuine article, every time.”

The point, when Howard Dean said it, was that far too many Democrats were trying to be like President Bush, in 2003, when the President’s popularity was soaring, but Dean was offering a real alternative.  Yet, it could just as easily apply to the many Democrats, especially in the South, who became nearly indistinguishable from Republicans, not just on issue, but in tone.

Lo and behold, the slow burn of so called Blue Dogs completed in 2014, and voters voted for genuine Republicans, across the board.

Finally, it seems like Democrats are finally taking the right lesson away from these losses.  In the past, they always seemed to answer defeat by moving more to the right, assuming the country wanted conservatism.  But, in the past few days, it is becoming apparent that, finally, Democrats realize they need to offer a real choice – a progressive choice.

Continue reading


Leave a comment

Is It Time for de Blasio to Be Firm With Police?

This shouldn’t have been about politics.

Two cops viciously gunned down, by a crazed gunman, looking for any reason to kill.  A tragedy. A time for a family to grieve and a City to support them.  And then, the head of the Patrolmen’s Benevolent Association laid down the biggest of political gauntlets, by explicitly putting the blood of dead police on the hands of Mayor Bill de Blasio, daring him to even utter any protest.

To be clear, PBA President Pat Lynch never liked de Blasio.  Hated his campaign promise to end “stop and frisk.”  Hated the Mayor for daring to suggest that police, like other unions in the city, accept a temporary freeze in pay, to get the City’s finances under control.  But, with a tidal wave of an election, that brought de Blasio into office with a 45 point victory, came a fairly weak bargaining position for Lynch.

Enter the horrific deaths of Officers Liu and Ramos.
Continue reading


1 Comment

Conservatives Are Ready for Warren?

I don’t think this is reverse psychology, or some trick. But some conservatives are now begrudgingly admitting that they find some appeal in Elizabeth Warren’s message.

In particular, this piece by far-right columnist Rod Dreher caught my attention:

But I hope that Sen. Warren will run for president in 2016 to force a national conversation on the Washington-Wall Street power nexus….

A populist who talks like Elizabeth Warren and really means it is a Democrat a conservative like me would consider voting for, despite her social liberalism. As Phyllis Schlafly said back in 1964, in defending Goldwater against the Establishment Republican Nelson Rockefeller, a contest between Warren and Clinton, and a contest between Warren and just about any Republican would give the country a choice, not an echo.

He’s not the only one.  From HotAir to RedState, online bastions of extreme conservatism were actually drawn to Elizabeth Warren’s non-conservative message (and Nancy Pelosi’s, too).

Again, I don’t see this as reverse psychology, or some trick to get Democrats to nominate Warren over Hillary Clinton.  If nothing else, the writers and blogs above are true believers in what they say, no matter how much I may normally disagree with them.  So, I think they’re being genuine, here.

Not so long ago, I wrote about how Warren’s opening argument – her raison d’etre – absolutely would have appeal in the reddest parts of the South.  It’s progressive, but it has the ability to appeal beyond ideological lines.

I think the developing feelings among the online right for Warren’s core message give more credence to that notion.