Winning Progressive Message & Strategy

The Website and Blog for Schmeltzer PR


Leave a comment

Trump Dispute On Wall Could Be an Implosion

I’ll make this short and sweet. Donald Trump’s campaign is built on three pillars:

  1. He will make foreign leaders fear and respect us, because he’s tough
  2. Relatedly, he will make great deals for America, because he can strong arm others
  3. Unlike “crooked Hillary” and the establishment, he will never lie to you, and will tell it like it is

In one news cycle, it is possible he has blasted those three pillars with dynamite.

Continue reading


Leave a comment

Trump’s New Message is a Winner. Here’s How Hillary Can Counteract It.

Donald Trump 9.0 was launched last night (or is it 10.0?  9.5? I lost track).

For a brief moment in time, fueled by a teleprompter filled with messaging from new campaign manager Kellyanne Conway and campaign CEO, Breitbart’s Stephen Bannon, Trump had a narrative that finally worked.

To use a phrase of Trump’s, I hated to just give him credit for something, “believe me.”

Now, if he regresses to his usual self, he’ll say something horrible and the campaign will be caught up in a whirlwind of controversy.  But what if he doesn’t?  This new campaign message can work, quite effectively.  So, what should Hillary do?

Continue reading


Leave a comment

What Trump Refuses To Say On Shootings Says It All

It wasn’t until the Associated Press asked him in an interview to address bias against African Americans that Donald Trump even acknowledged that Philando Castile and Alton Sterling were black.

That’s no mistake.

Throughout the days since the tragic murders of Castile and Sterling, and the brutal slayings of heroic police officers in Dallas, Trump’s statements have been carefully crafted to avoid any inference that black Americans face any kind of special circumstance when it comes to their safety.  That includes avoiding any mention that they were black, at all.

Continue reading


Leave a comment

The Op-Ed Bernie Didn’t Write, But Should Have

Yesterday, Bernie Sanders was given the chance to write an op-ed in the New York Times.

He had a golden opportunity to write a campaign-changing piece, and he whiffed. His piece focused on Brexit as a warning to Democrats to take seriously the negative economic impact of the global economy. Essentially, it was the same campaign speech he gave 1,000 times, recycled, using Brexit as the hook. It was largely ignored — not because he doesn’t have a point — but because he offered up nothing new.

Here is the op-ed he should have written. Here is the op-ed that would have made an impact on the debate. It would have given him new relevancy, and stature, as he continues to try to reform the Democratic Party.

Continue reading


Leave a comment

Warren’s “Secret” Selling Point

Elizabeth Warren.  Massachusetts liberal, right?

Extreme left, isn’t she?

These are how many politically aware people have branded her.  And Lord knows that Democratic consultants have.

But Senator Warren has a background that most people forget about – if they even knew about it, at all.

And that secret would be her strongest selling point as a VP candidate for Hillary Clinton…

Even through Bill Clinton’s administration, Elizabeth Warren was a Republican.

Continue reading


Leave a comment

Trump’s Trapped

Donald Trump has inadvertently laid himself one hell of a trap.  In his speech today, he said:

The father of the Orlando shooter was a Taliban supporter from Afghanistan, one of the most repressive anti-gay and anti-women regimes on Earth.

I only want to admit people who share our values and love our people.

Hillary Clinton wants to bring in people who believe women should be enslaved and gays put to death.

This is similar to what he said right after Orlando:

The burden is on Hillary Clinton to tell us why we should admit anyone into our country who supports violence of any kind against gay and lesbian Americans.

Obviously, he is referring to people from Muslim nations.  But you know what people have also violently targeted gays? Continue reading


2 Comments

There’s Something Happening Here….

When I worked for Howard Dean, in the 2004 election, he used to like to quote Harry Truman in his stump speech:

“If it’s a choice between a genuine Republican, and a Republican in Democratic clothing, the people will choose the genuine article, every time.”

The point, when Howard Dean said it, was that far too many Democrats were trying to be like President Bush, in 2003, when the President’s popularity was soaring, but Dean was offering a real alternative.  Yet, it could just as easily apply to the many Democrats, especially in the South, who became nearly indistinguishable from Republicans, not just on issue, but in tone.

Lo and behold, the slow burn of so called Blue Dogs completed in 2014, and voters voted for genuine Republicans, across the board.

Finally, it seems like Democrats are finally taking the right lesson away from these losses.  In the past, they always seemed to answer defeat by moving more to the right, assuming the country wanted conservatism.  But, in the past few days, it is becoming apparent that, finally, Democrats realize they need to offer a real choice – a progressive choice.

Continue reading