Winning Progressive Message & Strategy

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The Trump Show.

When all the world is a show, people stop being people.  They become characters and props.

Donald Trump views the world as his stage – a kind of “Truman Show,” except one in which he, the title character, controls everything around him so he can live in the show in which he wants to live.

Once contained within an actual reality show, now Trump sees the planet as one giant shoot of “The Apprentice,” where everyone has a role – good guy, bad guy, etc. – that he determines.

When you take that into account, Donald Trump’s press conference this week makes sense.

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Conservatives Are Ready for Warren?

I don’t think this is reverse psychology, or some trick. But some conservatives are now begrudgingly admitting that they find some appeal in Elizabeth Warren’s message.

In particular, this piece by far-right columnist Rod Dreher caught my attention:

But I hope that Sen. Warren will run for president in 2016 to force a national conversation on the Washington-Wall Street power nexus….

A populist who talks like Elizabeth Warren and really means it is a Democrat a conservative like me would consider voting for, despite her social liberalism. As Phyllis Schlafly said back in 1964, in defending Goldwater against the Establishment Republican Nelson Rockefeller, a contest between Warren and Clinton, and a contest between Warren and just about any Republican would give the country a choice, not an echo.

He’s not the only one.  From HotAir to RedState, online bastions of extreme conservatism were actually drawn to Elizabeth Warren’s non-conservative message (and Nancy Pelosi’s, too).

Again, I don’t see this as reverse psychology, or some trick to get Democrats to nominate Warren over Hillary Clinton.  If nothing else, the writers and blogs above are true believers in what they say, no matter how much I may normally disagree with them.  So, I think they’re being genuine, here.

Not so long ago, I wrote about how Warren’s opening argument – her raison d’etre – absolutely would have appeal in the reddest parts of the South.  It’s progressive, but it has the ability to appeal beyond ideological lines.

I think the developing feelings among the online right for Warren’s core message give more credence to that notion.


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MESSAGE AND STRATEGY MEMO: The Dangers of the Jingling Keys

More than ever, we’re a short attention-span society.

I can see you reaching to click over to Facebook or BuzzFeed, already.  Stick with me.  This is worth it, if you want to improve your messaging and overall communications game.

Nowhere is this shortening attention span a worse development than in progressive political messaging.  It hurts us from within, and from the outside.  I call it the “Dangers of the Jingling Keys.”

More and more, people are like cats.  We’ll play and focus on a ball of yarn, but forget all about it when jingling keys are shimmering above us.  In fact, while writing that sentence, I got distracted by an article about Uber and another one about Mark Hamill returning to Star Wars.  So, none of us is really immune to the jingling keys.

Politics, especially given the sharpness of microtargeting, is getting more and more full of jingling keys.  Noam Chomsky explains how this can be used by outside interests:

“The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information…”

Now, Chomsky is writing about how the media uses this tactic, but it really can (and has) been used by a wide variety of interests.

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