Winning Progressive Message & Strategy

The Website and Blog for Schmeltzer PR


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Other Presidents Have Inspired Good. Trump Inspires Violent, Deranged Hate.

Talk to members of the Greatest Generation, and they’ll tell you how FDR’s words inspired a nation, reeling from the depression, to rise up and defeat the forces of evil that were threatening liberty.  Most people born to the Baby Boom generation would talk about how John Kennedy’s words inspired them, or someone they knew, to take an active role in civic life, join the Peace Corps, or enter public service.  Listen to anyone from Gen-X, and they’ll recount how Ronald Reagan’s words helped heal a nation after the Challenger disaster, or how Bill Clinton helped us process what happened in Oklahoma City.

There is one historic truism that we know is true, because we’ve all lived through it – a president’s words can inspire thoughts and actions, like no one else.

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Spicer’s Lies and Laughter

Spinning is something all of us in political public relations do.  It’s our job. We take a bit of bad news, and try to rationalize to the media why it’s not so bad. Or we take a bit of good news for an opponent, and find the dark cloud we can place over it. Sometimes it comes off as ridiculous. Sometimes it works. But, spinning is taking the truth and working from there.

Sean Spicer lied.

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